Mi-Fone the FIRST African Mobile Devices Brand established in 2008
launches its new range of innovative Smartphones into the Nigeria
market . The Smartphones operate on the Android system and come pre
embedded with localized apps such as Nigerian taxi app EasyTaxi,
Nigerian music Blog app Singuu , the innovative music upload service
app called PureSolo and the famous 360Nobs Nigerian social media app .
OJU Africa first garnered international attention with the launch of
the first ethnically diverse emoticons. In fact in the past three
weeks the Afro Emoticons from Oju Africa have had the world abuzz,
with over 22000 downloads of the free app from Google Play in just 4
days, of which the majority of those downloads have originated from
the United States.
Powered by Mi-Fone, the first African mobile devices brand, “Oju”
literally meaning “faces” in the Yoruba language from Nigeria, is an
innovation born out of the motherland.
It is here in the motherland that the full range of 65 Afro Emoticons
are to be revealed at the Nigerian launch scheduled to take place at
the luxurious new venue Miliki in Victoria Island , Lagos on Monday
May 26th . The event promises to be a major success with major
Celebrities, Media and Business Leaders in attendance.
Designed to be used across all Android platforms, the Oju’s will be
released shortly on IOS and other platforms. Yet the digital space is
not the only area they are intended to live. “Oju is an African
innovation, an African character that we have no doubt will become an
iconic character across the globe.
Africa does not have its own Mickey Mouse or Hello Kitty until now
with Oju,” remarked Alpesh Patel, CEO Oju Africa and Group CEO of
Mi-Group International Ltd. “Oju is a licensed African character which
will be licensed out via Emoticons in the digital space, and via a
traditional character in industries such as FMCG, Entertainment and
Fashion. In fact, the launch in Lagos will be followed by Oju Africa's
attendance at the prestigious Licensing Expo 2014 held in Las Vegas,
USA from June 17-19th 2014. Making us one of the few African
manufacturers to be present at the Expo.”
Yet for a continent synonymous with smiling faces, these unique
Emoticons are bound to make those wide smiles become wider, as a
portion of all licencing fees generated will be donated to the Mi-Oju
Children’s Foundation which was officially launched in April in
association with Mi-Fone Board Advisor, and globally celebrated
bestselling leadership author – Robin Sharma.
“The purpose of the Foundation is to empower and educate the Children
of Africa via ICT,” explains Patel. “The launch Oju and the Mi-Oju
Children’s Foundation with Robin Sharma will undoubtedly help us
achieve our dream of digitally uniting Africa, liberating Africans
from digital exclusion. In fact with the launch of the Oju Africa Afro
Emoticons we are sharing African soul, funk and unparalleled smiles
with the world and allowing the world to help empower African children
in return,” explains Patel.
To download the free set of Afro Emoticons one simply needs to visit
For more information on the Mi-Oju Children’s Foundation please visit:
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