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20 Nov 2013

Kcee Pulls Over 1 Million Downloads With ‘Pull Over’ On MTN Callertunez

Just less than two weeks, after the launch of his debut album, ‘Take Over’, rave of the moment, Kingsley Chinweike Okonkwo aka Kcee, has recorded over one million downloads, with one of his tracks ‘Pull Over’, on the MTN Callertunez service. The album which was launched on November 1, 2013, has become the source of favourite tunes for many subscribers on the MTN platform. Kcee, who had his early childhood days and music career in Ajegunle is now smiling and getting the deserved royalties for his creative sweat, from the MTN Callertunez service, as he is using the platform to monetise his full album. This is because, the MTN Callertunez service has grown to become one of the safest and largest distribution platforms, for music content in Nigeria, having over 17 million subscribers, patronising the service. This number holds a-yet-unbeaten record in the telecommunications industry. Apart from ‘Pull Over’, pulling over a million downloads, ‘Ogadinma’ is another interesting tune, many subscribers are falling in-love with. Interestingly, many Nigerian artistes now see the MTN Callertunez service, which was launched in 2008, as one of the inimitable ways to monetise their creative content and offer solutions to the distribution problems, facing the Nigerian music industry, as it becomes impossible for the service to be duplicated or pirated. With its wide outreach to millions of subscribers, the service has a library of over 12, 000 Callertunez. This library warehouses Callertunez, of various artistes, including those of other Nigeria’s leading artistes like Iyanya, Davido, Tiwa Savage, Wizkid, Chidinma. Apart from Nigerian artistes making it big through the platform, subscribers are also smiling as MTN Nigeria has started rewarding them, with expensive smartphones and other exciting gifts. To further excite and make it easier for customers to discover their favourite songs, on MTN Callertunez, the Chief Marketing Officer, has stated that a Facebook app and a smartphone app, for the service will both be launched before the end of the year.

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